The battle has begun — DoubleClick is launching an exchange
April 4th, 2007
NYTimes — DoubleClick to Set Up an Exchange for Buying and Selling Digital Ads
This will make things interesting for my employer Right Media — is this the beginning of the next era of online advertising?
-Mike
Related Posts:
- One buyer, many cookies, now what?
- Battle over the Cookie
- Exchange v. Network Part II: Adoption
- Yahoo to acquire Right Media
- Michael Rubenstein Joining AppNexus
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http://whereandy.com Andy
