The battle has begun — DoubleClick is launching an exchange

April 4th, 2007

NYTimes — DoubleClick to Set Up an Exchange for Buying and Selling Digital Ads

This will make things interesting for my employer Right Media — is this the beginning of the next era of online advertising?

-Mike

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Posted by Mike Filed in adserver, advertising, doubleclick

One Response to “The battle has begun — DoubleClick is launching an exchange”

  1. Andy Says:
    April 4th, 2007 at 6:10 pm

    bring it on.

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