Comments on: The Ad-Exchange Model (Part I) http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/ Ramblings about online advertising, ad networks & other techie randomness Tue, 09 Mar 2010 16:31:00 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Mike On Ads » Blog Archive » RTB Part I: What is it? http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-114166 Mike On Ads » Blog Archive » RTB Part I: What is it? Mon, 31 Aug 2009 02:20:54 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-114166 [...] Real Time Bidding is the next evolution in how we deliver ads. First, a little refresher in how the traditional adserving process works. Take an ad-request that involves a publisher, an ad-network and an agency (if any of this is new to you, please read this post first): [...] [...] Real Time Bidding is the next evolution in how we deliver ads. First, a little refresher in how the traditional adserving process works. Take an ad-request that involves a publisher, an ad-network and an agency (if any of this is new to you, please read this post first): [...]

]]> By: SE Collins http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-100342 SE Collins Sun, 17 May 2009 19:02:45 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-100342 DO YOU THINK YOU ARE ALL SO SMART???? I AM A DISABLED PERSON LIVING ON A REMOTE RANCH. THE ONLY CONTACT I HAVE WITH ANYBODY IS THROUGH AN OLD COMPUTER. YOUR JACKASS ADVERTISING HAS CRASHED MY COMPUTER, DESTROYED MY EMAIL AND CHANGED ALL MY SETTINGS MANY, MANY TIMES. IN ORDER TO GET THE COMPUTER TO FUNCTION AT ALL, I HAVE TO SPEND MANY, MANY HOURS SCREWING AROUND WITH IT. DO YOU THINK YOU ARE FABULOUS AND INNOVATIVE? YOU ARE JUST A BUNCH OF IDIOTS OUT OF TOUCH WITH ANYONE ON THE PLANET EXCEPT YOURSELVES. IF I EVER SEE ANYTHING ABOUT DEVRIES UNIVERSITY (WHAT IS THIS? FOR SECRETARIES? OR ANY KIND OF CREDIT BULLSHIT, I WILL IMMEDIATELY TELL ANYONE AROUND THAT THESE PLACES AND THEIR ADVERTISING DESTROYED ANY CHANCE I HAD TO MAINTAIN CONTACT WITH THE WORLD OUTSIDE MY HOUSE. SHERIDAN COLLINS\ NORTHERN NEW MEXICO DO YOU THINK YOU ARE ALL SO SMART???? I AM A DISABLED PERSON LIVING ON A REMOTE RANCH. THE ONLY CONTACT I HAVE WITH ANYBODY IS THROUGH AN OLD COMPUTER. YOUR JACKASS ADVERTISING HAS CRASHED MY COMPUTER, DESTROYED MY EMAIL AND CHANGED ALL MY SETTINGS MANY, MANY TIMES. IN ORDER TO GET THE COMPUTER TO FUNCTION AT ALL, I HAVE TO SPEND MANY, MANY HOURS SCREWING AROUND WITH IT. DO YOU THINK YOU ARE FABULOUS AND INNOVATIVE? YOU ARE JUST A BUNCH OF IDIOTS OUT OF TOUCH WITH ANYONE ON THE PLANET EXCEPT YOURSELVES.

IF I EVER SEE ANYTHING ABOUT DEVRIES UNIVERSITY (WHAT IS THIS? FOR SECRETARIES? OR ANY KIND OF CREDIT BULLSHIT, I WILL IMMEDIATELY TELL ANYONE AROUND THAT THESE PLACES AND THEIR ADVERTISING DESTROYED ANY CHANCE I HAD TO MAINTAIN CONTACT WITH THE WORLD OUTSIDE MY HOUSE.

SHERIDAN COLLINS\
NORTHERN NEW MEXICO

]]> By: Air and Liquid: Social Media and Ad Exchanges http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-82391 Air and Liquid: Social Media and Ad Exchanges Thu, 19 Mar 2009 21:18:33 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-82391 [...] increasingly liquid exchange will add value to online display advertising inventory beyond the functionality of an ad server with an open auction [...] [...] increasingly liquid exchange will add value to online display advertising inventory beyond the functionality of an ad server with an open auction [...]

]]> By: Chris Weiss http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-33052 Chris Weiss Thu, 03 Apr 2008 13:49:38 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-33052 Mike, Great read on the exchange phenomenon! I really think it is the transparency that the exchanges bring to the table that has created their opportunity vs. the networks. Christopher Weiss Director of Marketing, LucidMedia http://www.lucidmedia.com/blog/ Mike,

Great read on the exchange phenomenon! I really think it is the transparency that the exchanges bring to the table that has created their opportunity vs. the networks.

Christopher Weiss
Director of Marketing, LucidMedia
http://www.lucidmedia.com/blog/

]]> By: jim http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-8335 jim Thu, 11 Oct 2007 03:25:26 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-8335 http://content.yieldmanager.edgesuite.net/ Whatever this is has turned all of my web viewing experiences into porn! Its seems to be comming through Flash player in the place of a banner. And as mentioned above it finds it's way onto almost every site I'm viewing. I've blocked the site in IE securities and in the flash player setup but no luck. Any suggestions?? Its in the registry here... HKEY_CURRENT_USER\Software\Microsoft\Windows\CurrentVersion\Internet Settings\ZoneMap\Domains\edgesuite.net\content.yieldmanager and here... HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion\policies\Ratings\PICSRules\.Default\PRPolicy\PRPPolicySub Should I delete or is this a result of my attempt to block with IE securities... Thanks anyone, Jim http://content.yieldmanager.edgesuite.net/
Whatever this is has turned all of my web viewing experiences into porn! Its seems to be comming through Flash player in the place of a banner. And as mentioned above it finds it’s way onto almost every site I’m viewing. I’ve blocked the site in IE securities and in the flash player setup but no luck. Any suggestions?? Its in the registry here…

HKEY_CURRENT_USER\Software\Microsoft\Windows\CurrentVersion\Internet Settings\ZoneMap\Domains\edgesuite.net\content.yieldmanager

and here…
HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion\policies\Ratings\PICSRules\.Default\PRPolicy\PRPPolicySub

Should I delete or is this a result of my attempt to block with IE securities…

Thanks anyone,

Jim

]]> By: sam patel http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-5940 sam patel Thu, 13 Sep 2007 03:47:35 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-5940 whenever i open any website one side a specific size of advertisement remain in any website particularly most viewed website on my screen , previously i thought the advertisement done by the website owner but later on i found same advertisement over and over to many website i open on my windows explorer the properties of that advertisement somewhat always like this (http://content.yieldmanager.edgesuite.net)... Can anybody tell me what this exactly is in my computer? is it any virus? how can i remove it? Thanks Raj raj_patel2078@yahoo.com whenever i open any website one side a specific size of advertisement remain in any website particularly most viewed website on my screen , previously i thought the advertisement done by the website owner but later on i found same advertisement over and over to many website i open on my windows explorer the properties of that advertisement somewhat always like this (http://content.yieldmanager.edgesuite.net)...
Can anybody tell me what this exactly is in my computer?
is it any virus?
how can i remove it?
Thanks
Raj
raj_patel2078@yahoo.com

]]> By: Mike On Ads » Blog Archive » Exchange v. Network, Part I: What’s the difference? http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-4169 Mike On Ads » Blog Archive » Exchange v. Network, Part I: What’s the difference? Thu, 16 Aug 2007 05:32:12 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-4169 [...] in May I started a three part series on “The Ad Exchange Model” where I focused primarily on the technical benefits that exchanges bring to the online advertising [...] [...] in May I started a three part series on “The Ad Exchange Model” where I focused primarily on the technical benefits that exchanges bring to the online advertising [...]

]]> By: Mike http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-458 Mike Tue, 15 May 2007 19:33:52 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-458 Andy, Great point. I'm not sure what Google will say when they're approached by another contextual partner who wants to integrate with the Googleclick (or doublegoo?) exchange. Hopefully they'll be fair and give them a shot at competing against Adsense -- THAT would be interesting to watch. -Mike Andy,

Great point. I’m not sure what Google will say when they’re approached by another contextual partner who wants to integrate with the Googleclick (or doublegoo?) exchange. Hopefully they’ll be fair and give them a shot at competing against Adsense — THAT would be interesting to watch.

-Mike

]]> By: Andy http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-457 Andy Tue, 15 May 2007 18:56:18 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-457 Mike - In one of your Q&A responses above, you say: "This integration will allow [Google] to cherry-pick impressions on pages that are most valuable to them." What do you mean specifically here? Wouldn't Google have to put itself and its AdSense network partners on the same competitive level as other potential advertisers potentially using the ad server in order for a publisher to choose Google's ad server (now DC) over another? Mike – In one of your Q&A responses above, you say: “This integration will allow [Google] to cherry-pick impressions on pages that are most valuable to them.” What do you mean specifically here? Wouldn’t Google have to put itself and its AdSense network partners on the same competitive level as other potential advertisers potentially using the ad server in order for a publisher to choose Google’s ad server (now DC) over another?

]]> By: Mike On Ads » Blog Archive » The Ad Exchange Model (Part III) http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-254 Mike On Ads » Blog Archive » The Ad Exchange Model (Part III) Fri, 04 May 2007 18:53:56 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-254 [...] The Ad-Exchange Model (Part I) [...] [...] The Ad-Exchange Model (Part I) [...]

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