Comments on: The Ad-Exchange Model (Part II) http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/ Ramblings about online advertising, ad networks & other techie randomness Wed, 28 May 2014 09:36:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: repair powerpoint files http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/comment-page-1/#comment-147528 repair powerpoint files Thu, 24 May 2012 10:33:00 +0000 http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/#comment-147528 Great post Nice one thanks. Great post Nice one thanks.

]]> By: fix corrupted zip file http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/comment-page-1/#comment-147344 fix corrupted zip file Wed, 07 Mar 2012 07:07:00 +0000 http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/#comment-147344 Thanks for the interesting article! Thanks for the interesting article!

]]> By: The New Display Ecosystem, Part I: A Few Words on HYPE. http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/comment-page-1/#comment-146881 The New Display Ecosystem, Part I: A Few Words on HYPE. Wed, 20 Jul 2011 20:04:31 +0000 http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/#comment-146881 [...] one of my most popular series of blog posts of all time — “The Ad Exchange Model” (part 1, part 2 and part 3). Since then a lot has happened. A whole slew of three letter acronyms has appeared: [...] [...] one of my most popular series of blog posts of all time — “The Ad Exchange Model” (part 1, part 2 and part 3). Since then a lot has happened. A whole slew of three letter acronyms has appeared: [...]

]]> By: Jamie Bayardelle http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/comment-page-1/#comment-145060 Jamie Bayardelle Wed, 15 Jun 2011 19:58:35 +0000 http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/#comment-145060 Wow, excellent explanation! Even though it is 4 years later, it still strongly applies... Wow, excellent explanation! Even though it is 4 years later, it still strongly applies…

]]> By: Weissman http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/comment-page-1/#comment-239 Weissman Thu, 03 May 2007 18:34:32 +0000 http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/#comment-239 Another illuminating post. Sorry for hogging comment space. If your presentation is how the industry plays out (and I think it might), will all the players (publishers and advertisers) suffer from the same inefficiencies as multiple exchanges spring forth? Will we them for example, see the rise of "private label exchanges" that same way we have lately seen private label ad networks? If there are multiple exchanges will they all connect? Not that there are direct answers to these questions, but these are some that spring to mind. There does appear to be enormous value now in the idea of an ad exchange; I wonder over time do those become commoditized also? And if so, will ultimately value in this ecosystem come from data analysis and collection and manipulation (that's where I think it will). Thanks Mike. Another illuminating post. Sorry for hogging comment space.

If your presentation is how the industry plays out (and I think it might), will all the players (publishers and advertisers) suffer from the same inefficiencies as multiple exchanges spring forth? Will we them for example, see the rise of “private label exchanges” that same way we have lately seen private label ad networks?

If there are multiple exchanges will they all connect?

Not that there are direct answers to these questions, but these are some that spring to mind. There does appear to be enormous value now in the idea of an ad exchange; I wonder over time do those become commoditized also? And if so, will ultimately value in this ecosystem come from data analysis and collection and manipulation (that’s where I think it will).

Thanks Mike.

]]> By: Bronte Media » Ad Exchange Redux http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/comment-page-1/#comment-234 Bronte Media » Ad Exchange Redux Thu, 03 May 2007 14:50:03 +0000 http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/#comment-234 [...] makes the very salient point that ad exchanges are basically ad servers. So how did ad exchanges come about? Basically because a gazillion ad servers get called every time [...] [...] makes the very salient point that ad exchanges are basically ad servers. So how did ad exchanges come about? Basically because a gazillion ad servers get called every time [...]

]]> By: Mike On Ads » Blog Archive » The Ad-Exchange Model (Part I) http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/comment-page-1/#comment-220 Mike On Ads » Blog Archive » The Ad-Exchange Model (Part I) Wed, 02 May 2007 14:13:51 +0000 http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/#comment-220 [...] The Ad-Exchange Model (Part II) [...] [...] The Ad-Exchange Model (Part II) [...]

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