Comments on: The Ad-Exchange Model (Part II) http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/ Ramblings about online advertising, ad networks & other techie randomness Tue, 09 Mar 2010 16:31:00 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Weissman http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/comment-page-1/#comment-239 Weissman Thu, 03 May 2007 18:34:32 +0000 http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/#comment-239 Another illuminating post. Sorry for hogging comment space. If your presentation is how the industry plays out (and I think it might), will all the players (publishers and advertisers) suffer from the same inefficiencies as multiple exchanges spring forth? Will we them for example, see the rise of "private label exchanges" that same way we have lately seen private label ad networks? If there are multiple exchanges will they all connect? Not that there are direct answers to these questions, but these are some that spring to mind. There does appear to be enormous value now in the idea of an ad exchange; I wonder over time do those become commoditized also? And if so, will ultimately value in this ecosystem come from data analysis and collection and manipulation (that's where I think it will). Thanks Mike. Another illuminating post. Sorry for hogging comment space.

If your presentation is how the industry plays out (and I think it might), will all the players (publishers and advertisers) suffer from the same inefficiencies as multiple exchanges spring forth? Will we them for example, see the rise of “private label exchanges” that same way we have lately seen private label ad networks?

If there are multiple exchanges will they all connect?

Not that there are direct answers to these questions, but these are some that spring to mind. There does appear to be enormous value now in the idea of an ad exchange; I wonder over time do those become commoditized also? And if so, will ultimately value in this ecosystem come from data analysis and collection and manipulation (that’s where I think it will).

Thanks Mike.

]]> By: Bronte Media » Ad Exchange Redux http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/comment-page-1/#comment-234 Bronte Media » Ad Exchange Redux Thu, 03 May 2007 14:50:03 +0000 http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/#comment-234 [...] makes the very salient point that ad exchanges are basically ad servers. So how did ad exchanges come about? Basically because a gazillion ad servers get called every time [...] [...] makes the very salient point that ad exchanges are basically ad servers. So how did ad exchanges come about? Basically because a gazillion ad servers get called every time [...]

]]> By: Mike On Ads » Blog Archive » The Ad-Exchange Model (Part I) http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/comment-page-1/#comment-220 Mike On Ads » Blog Archive » The Ad-Exchange Model (Part I) Wed, 02 May 2007 14:13:51 +0000 http://www.mikeonads.com/2007/05/02/the-ad-exchange-model-part-ii/#comment-220 [...] The Ad-Exchange Model (Part II) [...] [...] The Ad-Exchange Model (Part II) [...]

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