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Looking for a breakdown of online ad dollars

May 10th, 2007

Readers — I’ve been looking for a breakdown of online advertising dollars by buyer-type (e.g. Agency, Direct Marketer, etc.), and can’t seem to find a reliable source anywhere. Does anybody know where I can find reliable figures?

Posted by Mike Filed in online advertising

1 Comment »

Ed K

Mike, I found these numbers, a bit outdated and by ad format, not buyer type, but thought I’d share:

http://www.iab.net/news/pr_2006_09_25.asp

/Ed

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Looking for a breakdown of online ad dollars

May 10th, 2007

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