Looking for a breakdown of online ad dollars

May 10th, 2007

Readers — I’ve been looking for a breakdown of online advertising dollars by buyer-type (e.g. Agency, Direct Marketer, etc.), and can’t seem to find a reliable source anywhere. Does anybody know where I can find reliable figures?

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Posted by Mike Filed in online advertising
1 Comment »

One Response to “Looking for a breakdown of online ad dollars”

  1. Ed K Says:
    May 11th, 2007 at 9:12 am

    Mike, I found these numbers, a bit outdated and by ad format, not buyer type, but thought I’d share:

    http://www.iab.net/news/pr_2006_09_25.asp

    /Ed

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