Looking for a breakdown of online ad dollars
May 10th, 2007
Readers — I’ve been looking for a breakdown of online advertising dollars by buyer-type (e.g. Agency, Direct Marketer, etc.), and can’t seem to find a reliable source anywhere. Does anybody know where I can find reliable figures?
May 11th, 2007 at 9:12 am
Mike, I found these numbers, a bit outdated and by ad format, not buyer type, but thought I’d share:
http://www.iab.net/news/pr_2006_09_25.asp
/Ed