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I don’t get it… the internet is full with rumors about Microsoft buying 24/7 for up to a billion dollars. If you do a Google News search for microsoft to buy 24/7 you get over four hundred posts! Do you know what the ‘source’ of this rumor is? The NEW YORK POST. You can find the article here.

COME ON GUYS. You are going to trust news from a publication where on the homepage the first two headlines are:

KINKY LOVE STORY
FIRE FIEND’S FLAME REVEALS HOT SEX

and

PLOTTER’S MARITAL DISS
FORT DIX CREEPS HID TERROR PLOT FROM THEIR WIVES

The best part of it all is this:

Sources said the software giant is considering a price in the $1 billion range for 24/7 Media – a giant leap from the $600 million valuation analysts placed on the firm.

So… please… don’t post something as ‘news’ until you have a reliable source.

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  • Brian O’Kelley

    OMG I just heard on a blog I read that Microsoft is buying 24/7 for a billion dollars:

    “Sources said the software giant is considering a price in the $1 billion range for 24/7 Media – a giant leap from the $600 million valuation analysts placed on the firm.”

    The blog is usually reliable, talks about ad exchanges and stuff, so I assume he knows what he’s doing. Check it out: http://www.mikeonads.com/2007/05/11/microsoft-24-7-real-media-rumors/