Terrific Orbitz “Game”
July 5th, 2007
Just saw this ad on CNN.com. It takes the traditional “punch the monkey” ad to a new level — a game that’s actually semi-enjoyable and not overly obnoxious. They’ve even added a “tell a friend” button so that you can email the “game” to your friends. I’m guessing that the conversion rate on this ad is pretty high.
-Mike
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July 6th, 2007 at 3:40 pm
oh yeah they’ve had these ads for a while…tons of fun!! check out the ones on ESPN.com, there are home run derbies, table football, hockey … and you are prob right, the conv rate on these must be nice.
July 6th, 2007 at 8:11 pm
yeah orbitz has a whole site dedicated to their games. they are more tricky to program than punch the monkey due to velocity attributes.