Comments on: Adotas Premium v. Remnant Series http://www.mikeonads.com/2007/08/10/adotas-premium-v-remnant-series/ Ramblings about online advertising, ad networks & other techie randomness Sat, 13 Mar 2010 19:51:31 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: David Shay http://www.mikeonads.com/2007/08/10/adotas-premium-v-remnant-series/comment-page-1/#comment-4014 David Shay Fri, 10 Aug 2007 19:25:09 +0000 http://www.mikeonads.com/2007/08/10/adotas-premium-v-remnant-series/#comment-4014 Hey Mike -- Totally dig all your stuff on Premium v. Remnant and very glad that this topic is getting a lot of attention. By way of full disclosure, I am VP of Marketing for CPX Interactive, an ad network proactively focused on monetizing "remnant" inventory (as well as "premium", of course.) Anyway, worth mentioning is that on reason these terms came into being is that there is a conceit in the industry (true or not) that the first few pages/impressions seen by a user are more are more likely to be clicked, and are therefore worth more (read as --- are more premium) then the users 5th, 6th, 7th...etc... page/impression on the same site visit. Our CEO addressed this well in this in this blog post: http://cpxinteractive.com/cpxBlog/index.php?/archives/12-Lower-Tier-Networks-Revisited-An-Untapped-Opportunity.html the original high profile ad networks Also, it is worth noting that the growth of "remnant" inventory is making mainstream headlines. At the risk of a shameless plug, here is a CNBC feature on CPX, specifically on point. http://www.youtube.com/watch?v=tFp0N2FX-3w Hey Mike — Totally dig all your stuff on Premium v. Remnant and very glad that this topic is getting a lot of attention. By way of full disclosure, I am VP of Marketing for CPX Interactive, an ad network proactively focused on monetizing “remnant” inventory (as well as “premium”, of course.) Anyway, worth mentioning is that on reason these terms came into being is that there is a conceit in the industry (true or not) that the first few pages/impressions seen by a user are more are more likely to be clicked, and are therefore worth more (read as — are more premium) then the users 5th, 6th, 7th…etc… page/impression on the same site visit. Our CEO addressed this well in this in this blog post: http://cpxinteractive.com/cpxBlog/index.php?/archives/12-Lower-Tier-Networks-Revisited-An-Untapped-Opportunity.html the original high profile ad networks

Also, it is worth noting that the growth of “remnant” inventory is making mainstream headlines. At the risk of a shameless plug, here is a CNBC feature on CPX, specifically on point. http://www.youtube.com/watch?v=tFp0N2FX-3w

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