http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/ Ramblings about online advertising, ad networks & other techie randomness Tue, 09 Mar 2010 16:31:00 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/comment-page-1/#comment-115426 The Double Click Exchange is Live: Google Takes on Yahoo’s Domain - Code Space 2009 Sun, 27 Sep 2009 20:07:47 +0000 http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/#comment-115426 [...] news in the digital advertising industry. And before anyone jumps into any conclusion – read this post on the difference between and Ad Exchange and an Ad [...] [...] news in the digital advertising industry. And before anyone jumps into any conclusion – read this post on the difference between and Ad Exchange and an Ad [...]

]]> http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/comment-page-1/#comment-115124 Prabhu Ram Mon, 21 Sep 2009 17:52:43 +0000 http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/#comment-115124 That was insightful article - thanks @ That was insightful article – thanks @

]]> http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/comment-page-1/#comment-78298 Jennifer Mon, 09 Mar 2009 20:00:02 +0000 http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/#comment-78298 It finally makes sense, thank you. It finally makes sense, thank you.

]]> http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/comment-page-1/#comment-39862 Online Advertising Business - The Online Advertising Value Chain « Creative Run - Adslife Thu, 19 Jun 2008 19:12:54 +0000 http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/#comment-39862 [...] This is a simplistic view of the industry, but it does enable us to understand where the key players sit; on the demand side of the value chain, there are advertisers, and their agencies; and on the supply side, publishers, and ad networks (and/or ad exchanges). [...] [...] This is a simplistic view of the industry, but it does enable us to understand where the key players sit; on the demand side of the value chain, there are advertisers, and their agencies; and on the supply side, publishers, and ad networks (and/or ad exchanges). [...]

]]> http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/comment-page-1/#comment-5076 Mike On Ads » Blog Archive » Exchange v. Network Part II: Adoption Mon, 03 Sep 2007 04:00:01 +0000 http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/#comment-5076 [...] Exchange v. Network, Part I: What’s the difference? [...] [...] Exchange v. Network, Part I: What’s the difference? [...]

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