http://www.mikeonads.com/2007/08/19/gaining-consumer-trust-for-ads/ Ramblings about online advertising, ad networks & other techie randomness Mon, 19 Jul 2010 20:29:21 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://www.mikeonads.com/2007/08/19/gaining-consumer-trust-for-ads/comment-page-1/#comment-4295 Rob Leathern Mon, 20 Aug 2007 13:16:25 +0000 http://www.mikeonads.com/2007/08/19/gaining-consumer-trust-for-ads/#comment-4295 Good post. When I was an analyst at Jupiter Research we did several studies asking users about their perceptions of online advertising, and repeatedly users would rate online ads as the most annoying or interruptive among all media types, despite TV ads for example being totally interruptive and banner ads less so. But because the barriers to producing a TV ad are so much higher and (thus) the higher production values, users tend to be more favorably predisposed towards them... or less negatively so. A major issue here is that the trafficking and monitoring of online ads is so manual. I recently showed a premium publisher a screenshot of their homepage that had a fake 'system error' dialog box creative, and they had absolutely no idea how it got there... and their vp sales claimed they had never shown an ad network ad (which this was) in over 3 years. We need automated, scaleable ways of managing these issues... and as we do add these the wild west ad biz of today can morph into something bigger and better. Good post. When I was an analyst at Jupiter Research we did several studies asking users about their perceptions of online advertising, and repeatedly users would rate online ads as the most annoying or interruptive among all media types, despite TV ads for example being totally interruptive and banner ads less so. But because the barriers to producing a TV ad are so much higher and (thus) the higher production values, users tend to be more favorably predisposed towards them… or less negatively so. A major issue here is that the trafficking and monitoring of online ads is so manual. I recently showed a premium publisher a screenshot of their homepage that had a fake ’system error’ dialog box creative, and they had absolutely no idea how it got there… and their vp sales claimed they had never shown an ad network ad (which this was) in over 3 years. We need automated, scaleable ways of managing these issues… and as we do add these the wild west ad biz of today can morph into something bigger and better.

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