Comments on: Maximizing network revenue http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/ Ramblings about online advertising, ad networks & other techie randomness Tue, 09 Mar 2010 16:31:00 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Matt http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/comment-page-1/#comment-9006 Matt Tue, 16 Oct 2007 23:34:10 +0000 http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/#comment-9006 Mike, do you know if Right Media and other big Ad Exchanges/networks allow their advertisers to read client's cookies. For example, if XYZ.com had placed a cookie on a user's computer when that user visited their site, could a banner that XYZ.com runs read that user's cookie (if the user happens to see the ad)? Or do that ad networks prevent their ads from doing this? Thanks for your insight! Mike, do you know if Right Media and other big Ad Exchanges/networks allow their advertisers to read client’s cookies. For example, if XYZ.com had placed a cookie on a user’s computer when that user visited their site, could a banner that XYZ.com runs read that user’s cookie (if the user happens to see the ad)? Or do that ad networks prevent their ads from doing this? Thanks for your insight!

]]> By: Olov Andersson http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/comment-page-1/#comment-7394 Olov Andersson Sun, 30 Sep 2007 19:29:12 +0000 http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/#comment-7394 Having previously put a lot of thought into this subject, I have some observations. eCPM for an AdNetwork may vary with time. As you mentioned it takes time to accumulate performance data, that is also true internally for an AdNetwork. - When you split your placement impressions among several AdNets you will in effect lower all of their individual performances - unless you are a truly high volume site where it doesn't matter anyway. - If they have decent optimization (admittedly non-trivial to judge from their marketing, atleast for the average publisher), they will be doing this on their ads in a refined way internally already. What you are saying is basically that they either don't have enough 'good' ads to expose to the average visitor or, that their optimization sucks. This is rather bold :) I must thank you for a very interesting blog though. Having previously put a lot of thought into this subject, I have some observations. eCPM for an AdNetwork may vary with time. As you mentioned it takes time to accumulate performance data, that is also true internally for an AdNetwork.
- When you split your placement impressions among several AdNets you will in effect lower all of their individual performances – unless you are a truly high volume site where it doesn’t matter anyway.
- If they have decent optimization (admittedly non-trivial to judge from their marketing, atleast for the average publisher), they will be doing this on their ads in a refined way internally already. What you are saying is basically that they either don’t have enough ‘good’ ads to expose to the average visitor or, that their optimization sucks. This is rather bold :)

I must thank you for a very interesting blog though.

]]> By: Mike http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/comment-page-1/#comment-7161 Mike Wed, 26 Sep 2007 20:44:48 +0000 http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/#comment-7161 Doesn't particularly matter really -- it's certainly possible that the small network has one or two deals that pay a high rate. Doesn’t particularly matter really — it’s certainly possible that the small network has one or two deals that pay a high rate.

]]> By: John http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/comment-page-1/#comment-7155 John Wed, 26 Sep 2007 17:49:31 +0000 http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/#comment-7155 Why is the small network assumed to have been able to get the highest first impression CPM? I would think the smaller the network, the less likely they would be to be able to sign high dollar CPM deals (usually brand deals which require large reach). - John Why is the small network assumed to have been able to get the highest first impression CPM? I would think the smaller the network, the less likely they would be to be able to sign high dollar CPM deals (usually brand deals which require large reach).

- John

]]> By: Erick http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/comment-page-1/#comment-6393 Erick Tue, 18 Sep 2007 20:48:41 +0000 http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/#comment-6393 Great Article. Very accurate as well. We all enjoy reading your posts. -Erick Great Article. Very accurate as well.

We all enjoy reading your posts.

-Erick

]]> By: Mike http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/comment-page-1/#comment-6334 Mike Tue, 18 Sep 2007 01:44:04 +0000 http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/#comment-6334 Not sure I agree? 1. Small - $2 2. Medium - $1.61 3. Large - $1.25 4. Medium - $1.15 etc Not sure I agree?

1. Small – $2
2. Medium – $1.61
3. Large – $1.25
4. Medium – $1.15
etc

]]> By: Foo http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/comment-page-1/#comment-6293 Foo Mon, 17 Sep 2007 18:03:55 +0000 http://www.mikeonads.com/2007/09/13/maximizing-network-revenue/#comment-6293 Your list of the optimal ad sequence is wacky. It should read: 1. Small 2. Medium 3. Large 4. Large 5. Large 6. Large 7. Large 8. Large Your list of the optimal ad sequence is wacky. It should read:

1. Small
2. Medium
3. Large
4. Large
5. Large
6. Large
7. Large
8. Large

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