Comments on: The Plight of the Ad-Technology Startup http://www.mikeonads.com/2008/06/03/the-plight-of-the-ad-technology-startup/ Ramblings about online advertising, ad networks & other techie randomness Tue, 09 Mar 2010 16:31:00 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Mike On Ads » Blog Archive » I don’t care who you say you are, what do you DO? http://www.mikeonads.com/2008/06/03/the-plight-of-the-ad-technology-startup/comment-page-1/#comment-96389 Mike On Ads » Blog Archive » I don’t care who you say you are, what do you DO? Sun, 03 May 2009 16:39:36 +0000 http://www.mikeonads.com/2008/06/03/the-plight-of-the-ad-technology-startup/#comment-96389 [...] but not least, the size and the partnerships of a company matters. I’ve written before about the perils of building technology in a void. You can have the most amazing platform that [...] [...] but not least, the size and the partnerships of a company matters. I’ve written before about the perils of building technology in a void. You can have the most amazing platform that [...]

]]> By: Mike On Ads » Blog Archive » The World is a’ Changing http://www.mikeonads.com/2008/06/03/the-plight-of-the-ad-technology-startup/comment-page-1/#comment-58282 Mike On Ads » Blog Archive » The World is a’ Changing Tue, 11 Nov 2008 04:09:40 +0000 http://www.mikeonads.com/2008/06/03/the-plight-of-the-ad-technology-startup/#comment-58282 [...] all of the above show a great picture for technology focused ad networks. As I wrote about earlier here and here — it is the difficulty of integration that has limited many an online ad technology [...] [...] all of the above show a great picture for technology focused ad networks. As I wrote about earlier here and here — it is the difficulty of integration that has limited many an online ad technology [...]

]]> By: Breck http://www.mikeonads.com/2008/06/03/the-plight-of-the-ad-technology-startup/comment-page-1/#comment-42595 Breck Thu, 17 Jul 2008 17:03:58 +0000 http://www.mikeonads.com/2008/06/03/the-plight-of-the-ad-technology-startup/#comment-42595 Great point. I've actually been scripting some stuff to improve CPMs and was wondering whether to pitch it to established network players or go directly to the publishers. Thanks. Slight typo: Selling pure tech gets you $0.075 CPM whereas starting the network gets you $0.045 I think you want $.45 in the latter. Great point. I’ve actually been scripting some stuff to improve CPMs and was wondering whether to pitch it to established network players or go directly to the publishers. Thanks.

Slight typo:

Selling pure tech gets you $0.075 CPM whereas starting the network gets you $0.045

I think you want $.45 in the latter.

]]> By: Mike On Ads » Blog Archive » Are you generating revenue? http://www.mikeonads.com/2008/06/03/the-plight-of-the-ad-technology-startup/comment-page-1/#comment-41008 Mike On Ads » Blog Archive » Are you generating revenue? Wed, 02 Jul 2008 03:13:07 +0000 http://www.mikeonads.com/2008/06/03/the-plight-of-the-ad-technology-startup/#comment-41008 [...] The Plight of the Ad-Technology Startup [...] [...] The Plight of the Ad-Technology Startup [...]

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