Awesome Apple Combo Ad

September 18th, 2008

Just saw this terrific combo ad on the New York Times for Apple where the 728×90 interacts incredibly well with a fat sky on the bottom right. I must say, I wish more advertisers would engage more with the content they are appearing on. I love how the ad is meant to look like a newspaper article, integrating quite well into the NYT homepage experience. I’m sure this cost them an arm & a leg to run, but it sure as hell grabbed my attention!

Screenshot: (click to watch video)

Related Posts:


Posted by Mike Filed in Uncategorized, combo ads

One Response to “Awesome Apple Combo Ad”

  1. Mike Says:
    September 23rd, 2008 at 11:24 pm

    Oops.. seem screencast/jing wasn’t the best choice for capturing the video. Apparently you’ll have to wait till next month if you want to see the video since my bandwidth limit has been reached.

    -Mike

    Dear Jing participant,

    Your Jing account has reached the monthly bandwidth limit of 2GB. Viewers cannot access any content in your account until your next monthly bandwidth allocation begins.

    Alternatively, you may purchase additional bandwidth from Screencast.com.

    Need some help? For support, visit http://support.techsmith.com

    Thank you for using Jing! Don’t forget to visit us at http://www.jingproject.com where you can post feedback on the project and participate in the Jing blog where we will discuss all the juicy details as to where we’re headed with this.

    TechSmith Corporation
    2405 Woodlake Drive
    Okemos, MI 48864-5910 USA
    +1 517.381.2300
    http://www.techsmith.com

Leave a Reply