Comments on: Malvertisement on Expedia.com

By: John

John — Sat, 29 Nov 2008 19:56:56 +0000

Expedia is a scam. Clik on my name to read evidence of how they are scamming people.

By: Mike

Mike — Mon, 24 Nov 2008 21:58:59 +0000

That sounds very nice, although fundamentally does little to solve the root of the problem — unless you actually start publishing your findings. By publishing I don’t mean touting “20,000 creatives stopped”, but I mean posting screencaps and links of all the offending ads you have found so that the only show up once on one network, and not 100 times on 100 networks. You guys have the resources to turn this into a community effort, and I hope you do so.

-Mike

By: Kara Weber

Kara Weber — Mon, 24 Nov 2008 20:36:43 +0000

Ad quality is the biggest risk to our industry, and this is a perfect example.

the Rubicon Project estimates that the absence of an across-the-board solution to filter unwanted ads can put up to 30% of publishers’ ad revenue at risk. Unwanted ads damage publishers’ brand value and reputation by creating a negative user experience – driving away site visitors and the revenue they bring; de-valuing ad rates, which handicaps sales teams’ ability to sell at rate card prices; and alienating premium advertisers whose quality creative can be degraded by placement next to an offending ad.

To spare publishers this headache, we launched the Ad Quality Protection Program a few weeks ago (http://tiny.cc/r4j98). If the rest of industry doesn’t tackle this issue head-on, all the benefits of online advertising we’ve been touting along the way – direct accountability, measurability, etc. – are for naught.

By: Jeff E

Jeff E — Mon, 24 Nov 2008 13:49:24 +0000

This same ad was on Billboard.com on Friday.

By: Sandi Hardmeier

Sandi Hardmeier — Sun, 23 Nov 2008 23:31:33 +0000

I’ve got a contact – can you send me the logs Mike?

Sandi