Comments on: Introducing “buy side” versus “sell side” http://www.mikeonads.com/2008/12/10/introducing-buy-side-versus-sell-side/ Ramblings about online advertising, ad networks & other techie randomness Sat, 28 Jan 2012 06:27:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: atoh http://www.mikeonads.com/2008/12/10/introducing-buy-side-versus-sell-side/comment-page-1/#comment-63547 atoh Thu, 08 Jan 2009 23:03:53 +0000 http://www.mikeonads.com/?p=321#comment-63547 Hi, Mike great post. would the analogy of dark pools of liquidity exist perhaps? Hi, Mike great post.

would the analogy of dark pools of liquidity exist perhaps?

]]> By: Rob Leathern http://www.mikeonads.com/2008/12/10/introducing-buy-side-versus-sell-side/comment-page-1/#comment-62755 Rob Leathern Thu, 01 Jan 2009 19:22:47 +0000 http://www.mikeonads.com/?p=321#comment-62755 Great post! You touch on several areas we believe are inherently problematic from network incentive issues to lead quality assessment and so on. I would love to put together a larger set of discussions around these topics - perhaps something we can get a bunch of industry folks interested in helping us arrange... :) Great post! You touch on several areas we believe are inherently problematic from network incentive issues to lead quality assessment and so on. I would love to put together a larger set of discussions around these topics – perhaps something we can get a bunch of industry folks interested in helping us arrange… :)

]]> By: Mike http://www.mikeonads.com/2008/12/10/introducing-buy-side-versus-sell-side/comment-page-1/#comment-62308 Mike Fri, 26 Dec 2008 15:25:19 +0000 http://www.mikeonads.com/?p=321#comment-62308 Hi Paulo, I think it's actually far more about integration technologies than yield optimization. There are plenty of standalone systems that work quite well for optimizing yield across a # of properties & advertisers. -Mike Hi Paulo,

I think it’s actually far more about integration technologies than yield optimization. There are plenty of standalone systems that work quite well for optimizing yield across a # of properties & advertisers.

-Mike

]]> By: Paulo Cunha http://www.mikeonads.com/2008/12/10/introducing-buy-side-versus-sell-side/comment-page-1/#comment-61506 Paulo Cunha Fri, 19 Dec 2008 13:58:29 +0000 http://www.mikeonads.com/?p=321#comment-61506 Very interesting perspective Mike, and pretty much on the ball with what I've been seeing. How about the elimination of some or all of the cost/effectiveness optimisation work through yield optimisation technology? Would that be the end of any of the current playing roles? Very interesting perspective Mike, and pretty much on the ball with what I’ve been seeing.

How about the elimination of some or all of the cost/effectiveness optimisation work through yield optimisation technology? Would that be the end of any of the current playing roles?

]]> By: Steve Jobs http://www.mikeonads.com/2008/12/10/introducing-buy-side-versus-sell-side/comment-page-1/#comment-60737 Steve Jobs Thu, 11 Dec 2008 18:19:40 +0000 http://www.mikeonads.com/?p=321#comment-60737 Great post Mike, keep up the great work! Great post Mike, keep up the great work!

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