Comments on: Advertise less, make more money! http://www.mikeonads.com/2008/12/15/advertise-less-make-more-money/ Ramblings about online advertising, ad networks & other techie randomness Sat, 28 Jan 2012 06:27:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: MikeD http://www.mikeonads.com/2008/12/15/advertise-less-make-more-money/comment-page-1/#comment-85110 MikeD Thu, 26 Mar 2009 16:32:24 +0000 http://www.mikeonads.com/?p=347#comment-85110 You make a good point about ad networks needing to see 100% of the traffic to pick the 10% that generate revenue. I'd say that this 100% coverage is actually a need to do data collection rather than a need to display something. One issue that prevents the past generation of behavioral targeting networks from showing useful ads is that their behaviors are too narrow - they don't have a full tagcloud of interests that could be used to drive content recommendations. The approach we've taken separates the data collection from the ad display and also provides a Web service API to make the decision about what to show - relevant ads or relevant content. You make a good point about ad networks needing to see 100% of the traffic to pick the 10% that generate revenue. I’d say that this 100% coverage is actually a need to do data collection rather than a need to display something.

One issue that prevents the past generation of behavioral targeting networks from showing useful ads is that their behaviors are too narrow – they don’t have a full tagcloud of interests that could be used to drive content recommendations.

The approach we’ve taken separates the data collection from the ad display and also provides a Web service API to make the decision about what to show – relevant ads or relevant content.

]]> By: Ken Aston http://www.mikeonads.com/2008/12/15/advertise-less-make-more-money/comment-page-1/#comment-82063 Ken Aston Thu, 19 Mar 2009 05:27:46 +0000 http://www.mikeonads.com/?p=347#comment-82063 Google has been doing sort of this by showing only the most relevant ads or none above the search results (instead of on the right side). Google has been doing sort of this by showing only the most relevant ads or none above the search results (instead of on the right side).

]]> By: Posts about Web 2.0 as of December 18, 2008 | The Lessnau Lounge http://www.mikeonads.com/2008/12/15/advertise-less-make-more-money/comment-page-1/#comment-61402 Posts about Web 2.0 as of December 18, 2008 | The Lessnau Lounge Fri, 19 Dec 2008 01:23:48 +0000 http://www.mikeonads.com/?p=347#comment-61402 [...] Trends: Trend 1: Firms will try to remove redundant islands of business process and technology Advertise less, make more money! - mikeonads.com 12/15/2008 Yahoo Research via Geeking with Greg: In Web advertising it is [...] [...] Trends: Trend 1: Firms will try to remove redundant islands of business process and technology Advertise less, make more money! – mikeonads.com 12/15/2008 Yahoo Research via Geeking with Greg: In Web advertising it is [...]

]]> By: Mukul Kumar http://www.mikeonads.com/2008/12/15/advertise-less-make-more-money/comment-page-1/#comment-61252 Mukul Kumar Wed, 17 Dec 2008 18:13:11 +0000 http://www.mikeonads.com/?p=347#comment-61252 Hey Mike - nice post. Agree 100%. I think, I know how I would do the 80/20 split. The tougher problem will be - how to fill that 300x250 box, with interesting content. Though I feel anything would be more interesting that some crappy irrelevant ad. Thanks, Mukul. http://mukulblog.blogspot.com Hey Mike – nice post. Agree 100%. I think, I know how I would do the 80/20 split. The tougher problem will be – how to fill that 300×250 box, with interesting content. Though I feel anything would be more interesting that some crappy irrelevant ad.

Thanks,
Mukul.
http://mukulblog.blogspot.com

]]> By: Nat http://www.mikeonads.com/2008/12/15/advertise-less-make-more-money/comment-page-1/#comment-61072 Nat Mon, 15 Dec 2008 15:09:19 +0000 http://www.mikeonads.com/?p=347#comment-61072 It makes a ton of sense in theory. In terms of it happening in practice, one issue is the same issue we see with many other things in society (ex. not littering), is that not showing ads certainly helps "slow down" the cycle of training users to ignore banner ads, but the cycle benefits everyone in the ecosystem. By way of example, a publisher can choose to not show ads 80% of the time (and thus lose 20% of their revenue), but other publishers will also see the benefit of this sacrifice. In other words, in the publisher's eyes, they're giving up 20% of their revenue but other websites will be free-riding the impact. It makes a ton of sense in theory. In terms of it happening in practice, one issue is the same issue we see with many other things in society (ex. not littering), is that not showing ads certainly helps “slow down” the cycle of training users to ignore banner ads, but the cycle benefits everyone in the ecosystem. By way of example, a publisher can choose to not show ads 80% of the time (and thus lose 20% of their revenue), but other publishers will also see the benefit of this sacrifice. In other words, in the publisher’s eyes, they’re giving up 20% of their revenue but other websites will be free-riding the impact.

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