Comments on: Are you optimizing on the ‘View’? http://www.mikeonads.com/2008/12/22/are-you-optimizing-on-the-view/ Ramblings about online advertising, ad networks & other techie randomness Sat, 28 Jan 2012 06:27:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Abdultacos http://www.mikeonads.com/2008/12/22/are-you-optimizing-on-the-view/comment-page-1/#comment-113947 Abdultacos Wed, 26 Aug 2009 09:26:08 +0000 http://www.mikeonads.com/?p=366#comment-113947 I work in a media agency and having deals with multiple networks at the same time, unless someone works out a way of deciding what %age of a conversion should be attributed to any of the various ad networks I'm not going to agree to pay each network for what is probably a duplicated conversion claim... Any user may have seen the ad 3 times from 3 ad networks, clicked the last time, and I will have 2 networks claiming a view-through and 1 claiming a click-through. If I use a 3rd party adserver, I will get discrepencies and un-ending reconciliation discussions with the networks about conversions on CPA buys. I work in a media agency and having deals with multiple networks at the same time, unless someone works out a way of deciding what %age of a conversion should be attributed to any of the various ad networks I’m not going to agree to pay each network for what is probably a duplicated conversion claim…

Any user may have seen the ad 3 times from 3 ad networks, clicked the last time, and I will have 2 networks claiming a view-through and 1 claiming a click-through.

If I use a 3rd party adserver, I will get discrepencies and un-ending reconciliation discussions with the networks about conversions on CPA buys.

]]> By: Ad Exchange Research: Comscore Makes The Case for Display Advertising http://www.mikeonads.com/2008/12/22/are-you-optimizing-on-the-view/comment-page-1/#comment-62612 Ad Exchange Research: Comscore Makes The Case for Display Advertising Tue, 30 Dec 2008 19:28:56 +0000 http://www.mikeonads.com/?p=366#comment-62612 [...] and networks in a new white paper called “Whither the Click.” (Get it here.) Thanks to MikeOnAds and Fred Wilson for the heads [...] [...] and networks in a new white paper called “Whither the Click.” (Get it here.) Thanks to MikeOnAds and Fred Wilson for the heads [...]

]]> By: Ad Traders http://www.mikeonads.com/2008/12/22/are-you-optimizing-on-the-view/comment-page-1/#comment-62451 Ad Traders Sat, 27 Dec 2008 23:13:32 +0000 http://www.mikeonads.com/?p=366#comment-62451 Good stuff. ClearSaleing is trying to do this. As is Microsoft with its engagement mapping. I'm sure there are others. Obviously, this is great news for advertising exchanges selling display. http://www.clearsaleing.com/ http://www.microsoft.com/presspass/press/2008/feb08/02-25EngagementMappingPR.mspx Good stuff.

ClearSaleing is trying to do this. As is Microsoft with its engagement mapping. I’m sure there are others. Obviously, this is great news for advertising exchanges selling display.

http://www.clearsaleing.com/

http://www.microsoft.com/presspass/press/2008/feb08/02-25EngagementMappingPR.mspx

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