Comments on: Using Ads for Impression Fraud http://www.mikeonads.com/2009/03/25/using-ads-for-impression-fraud/ Ramblings about online advertising, ad networks & other techie randomness Mon, 19 Jul 2010 20:29:21 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: ws http://www.mikeonads.com/2009/03/25/using-ads-for-impression-fraud/comment-page-1/#comment-111674 ws Tue, 07 Jul 2009 18:26:56 +0000 http://www.mikeonads.com/?p=377#comment-111674 Holy crap. This make me look at bad traffic from media buys in a whole new light. Holy crap. This make me look at bad traffic from media buys in a whole new light.

]]> By: Sandi Hardmeier http://www.mikeonads.com/2009/03/25/using-ads-for-impression-fraud/comment-page-1/#comment-86267 Sandi Hardmeier Mon, 30 Mar 2009 06:11:06 +0000 http://www.mikeonads.com/?p=377#comment-86267 Hi Mike, I've certainly seen this carry-on before, but never such an extreme example! Sandi &c. Hi Mike,

I’ve certainly seen this carry-on before, but never such an extreme example!

Sandi &c.

]]> By: Ad Network Vizi Catches Publisher’s Ad Serving Fraud on Video http://www.mikeonads.com/2009/03/25/using-ads-for-impression-fraud/comment-page-1/#comment-85753 Ad Network Vizi Catches Publisher’s Ad Serving Fraud on Video Sat, 28 Mar 2009 15:41:25 +0000 http://www.mikeonads.com/?p=377#comment-85753 [...] posted the video (which is below) and commenters, as well as Mike(OnAds) Nolet, noted that this could potentially prove difficult to catch with a bit of misdirection: "... it’s [...] [...] posted the video (which is below) and commenters, as well as Mike(OnAds) Nolet, noted that this could potentially prove difficult to catch with a bit of misdirection: “… it’s [...]

]]> By: Michael http://www.mikeonads.com/2009/03/25/using-ads-for-impression-fraud/comment-page-1/#comment-85007 Michael Thu, 26 Mar 2009 09:50:49 +0000 http://www.mikeonads.com/?p=377#comment-85007 Mike, I came accross this tow days ago on a pretty big filehosting website with two ad networks showing ads while my charlesproxy showed 200+ rows of urls in less than 2 minutes. Nice scam. Michael Mike,

I came accross this tow days ago on a pretty big filehosting website with two ad networks showing ads
while my charlesproxy showed 200+ rows of urls in less than 2 minutes. Nice scam.

Michael

]]> By: Johann http://www.mikeonads.com/2009/03/25/using-ads-for-impression-fraud/comment-page-1/#comment-84990 Johann Thu, 26 Mar 2009 08:48:23 +0000 http://www.mikeonads.com/?p=377#comment-84990 Awesome, the ads just don't stop loading :D Awesome, the ads just don’t stop loading :D

]]> By: Greg http://www.mikeonads.com/2009/03/25/using-ads-for-impression-fraud/comment-page-1/#comment-84812 Greg Wed, 25 Mar 2009 20:26:16 +0000 http://www.mikeonads.com/?p=377#comment-84812 Hmmm. There's a whole lot of ad networks out there, over a couple of minutes I bet someone could load about three tags from *each*. Hell, one tag from a dozen is relatively easy, and that's still a ton of extra money. Awesome! I love the creativity of scumbags. I suppose this could be caught by measuring clickthrough rates and detecting abnormalities, but those clicks could be faked too, I bet. (It'd be ironic if every company had to eventually measure CPA just to make sure their CPM ads weren't fraudulent...) By the way, why is your test ad spot running a ton of dating ads? Hmmm. There’s a whole lot of ad networks out there, over a couple of minutes I bet someone could load about three tags from *each*. Hell, one tag from a dozen is relatively easy, and that’s still a ton of extra money.

Awesome! I love the creativity of scumbags. I suppose this could be caught by measuring clickthrough rates and detecting abnormalities, but those clicks could be faked too, I bet. (It’d be ironic if every company had to eventually measure CPA just to make sure their CPM ads weren’t fraudulent…)

By the way, why is your test ad spot running a ton of dating ads?

]]> By: Justin http://www.mikeonads.com/2009/03/25/using-ads-for-impression-fraud/comment-page-1/#comment-84787 Justin Wed, 25 Mar 2009 18:36:29 +0000 http://www.mikeonads.com/?p=377#comment-84787 I would think the variance in ad tag would be irrelevant. The telling factor isn't that the ad request is always the same (although that could be one additional factor to take into consideration), it's the high number of sequential requests from the same IP address in a very short amount of time. 60, 100, or how many ever ad calls in less than 2 minutes is pretty suspect. I would think the variance in ad tag would be irrelevant. The telling factor isn’t that the ad request is always the same (although that could be one additional factor to take into consideration), it’s the high number of sequential requests from the same IP address in a very short amount of time. 60, 100, or how many ever ad calls in less than 2 minutes is pretty suspect.

]]> By: Mike http://www.mikeonads.com/2009/03/25/using-ads-for-impression-fraud/comment-page-1/#comment-84778 Mike Wed, 25 Mar 2009 18:06:29 +0000 http://www.mikeonads.com/?p=377#comment-84778 Sure, if it loads the samet ag over and over again. But it's not hard to get a little smarter here -- but what if my javascript randomly loaded from one of 200 ad tags? Now you generate 1-3 views per tag on a single 300x250. Would your adserver be able to identify these 3 requests as fraud? I have to say -- this almost makes me miss the days of 'inqwire.com' when at least the fraud was blatant and obviously visible in a pop-under. Sure, if it loads the samet ag over and over again. But it’s not hard to get a little smarter here — but what if my javascript randomly loaded from one of 200 ad tags? Now you generate 1-3 views per tag on a single 300×250. Would your adserver be able to identify these 3 requests as fraud?

I have to say — this almost makes me miss the days of ‘inqwire.com’ when at least the fraud was blatant and obviously visible in a pop-under.

]]> By: Justin http://www.mikeonads.com/2009/03/25/using-ads-for-impression-fraud/comment-page-1/#comment-84769 Justin Wed, 25 Mar 2009 17:22:33 +0000 http://www.mikeonads.com/?p=377#comment-84769 If the adserver serving up the creative is worth a damn this traffic will probably get flagged as either spider or bot activity and the metrics adjusted accordingly. X number of sequential requests from the same IP within a predetermined time span will generally trigger this, at least that was how we adjusted for this kind of stuff when I worked at my previous gig AdShuffle. If the adserver serving up the creative is worth a damn this traffic will probably get flagged as either spider or bot activity and the metrics adjusted accordingly. X number of sequential requests from the same IP within a predetermined time span will generally trigger this, at least that was how we adjusted for this kind of stuff when I worked at my previous gig AdShuffle.

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