Comments on: Welcome to Q2, goodbye ad revenue?

By: Dan

Dan — Wed, 29 Apr 2009 12:46:20 +0000

For me this is fairly typical and occurs on the the 1st of the month too but amplifies on the first day of a quarter as it’s both a month and quarter beginning.

The cause? Late creatives – ads are scheduled by the publisher to end on the 30th/31st but while there are rebookings signed off the creative agency or bootlenecks in the trafficking department mean it takes a while for ads to reach the publishers.

However, while I agree the sample size here is not representative, I think you’ll find the big names hurting more as the agencies are being forced to look at the media plans and find savings – in many cases these can come from the portals who charge a premium for being MSN, Yahoo etc but not provide much if any performance boost over some networks or exchanges (especially when you consider the post impression conversion loophole that Yahoo Mail and Hotmail exploit).

By: segrant

segrant — Mon, 13 Apr 2009 13:47:23 +0000

I think NYTimes works with Halogen – a luxury display ad network. From time to time, you see nice ads for The Plaza.

But yes – I’m seeing Vonage ads everywhere. From a publisher’s perspective, yes, ad revenue is evaporating. From a user’s perspective, it’s tiresome. I already belong to Netflix, and I’m not changing my cell service. Where are the interesting ads? And why don’t advertisers use this opportunity to be different and take advantage of their audiences?

By: SImon

SImon — Wed, 08 Apr 2009 07:15:07 +0000

Totally disagree – I’m running a site that generates over $3K a day from adsense ads and Q2 is stronger than ever in terms of CPM.
It’s a dangerous business analyzing things based on a simplified sample…

By: Ad Exchange News Links for Wednesday, April 1

Ad Exchange News Links for Wednesday, April 1 — Wed, 01 Apr 2009 18:51:10 +0000

[...] took a stab at this year’s media numbers – read about it in the Guardian. Anybody else wanna guess? Mike On Ads notes that Q2 isn’t looking too good if today’s ads on top publisher sites is any [...]

By: Joe Fredericks

Joe Fredericks — Wed, 01 Apr 2009 18:22:13 +0000

Thanks for this insight and agree that this is not a good sign, but I still am a contrarian about the full year – it’s going to get better and this is all a big over-reaction.

Just bought a new catheter, fyi. Thx.

By: Brian O'Kelley

Brian O'Kelley — Wed, 01 Apr 2009 17:18:20 +0000

I think GOOG is hurting too. The ads they’re showing on your blog by this post are atrocious… Catheters for Men? Wait, I think that’s actually relevant for me. But the other ones are just frickin crap – wrinkle cream? weight loss? “Local Bisexuals Women for Dating”???

On another note how come Google gets away with crappy ads like that – if they were traditional display units these would be BANNED.