Comments on: I don’t care who you say you are, what do you DO?

By: How DSPs, Exchanges and SSPs have evolved? | BIZense Blog

How DSPs, Exchanges and SSPs have evolved? | BIZense Blog — Wed, 07 Sep 2011 22:12:43 +0000

[...] http://www.mikeonads.com/2009/05/03/i-dont-care-who-you-say-you-are-what-do-you-do/ [...]

By: Mike On Ads » Blog Archive » Everybody’s a DSP, wait, what’s a DSP?

Fri, 26 Feb 2010 22:43:33 +0000

[...] the end I want to point you back to an old post I wrote: I don’t care who you say you are, what do you DO?. The next time someone says they are a DSP — respond with — “That’s great, [...]

By: Ad technology and service companies | Welcome to CPM Advisors

Ad technology and service companies | Welcome to CPM Advisors — Wed, 02 Sep 2009 20:56:54 +0000

[...] why – link to a good post from MikeOnAds with our [...]

By: Tim

Tim — Mon, 10 Aug 2009 10:21:04 +0000

Good article. There is no doubt that tech is the key to this marketplace so it is no wonder than some of these guys try to pitch themselves into all areas. In our experience, trying to figure out what they can actually do, from what they say they can do, is quite difficult.

By: Sharon Wilson

Sharon Wilson — Thu, 30 Jul 2009 10:56:00 +0000

Thank you for your very informative post! I agree that “Instead of evaluating a company based on labels, evaluate it based on the services it provides, technology it has, the partners it works with, the revenue model and the media revenue it facilitates”. Business owners should think of small business advertising ideas, either a new service or product, that people are seeking out and that will make the business stand out from the crowd.

http://www.spiritualpreneurs.com/what-small-business-advertising-ideas-are-you-thinking-of/

By: Alex

Alex — Wed, 15 Jul 2009 21:01:57 +0000

Hi Mike,

you left the entire CPA/ Affiliate perspective out of your description. Why is that?

Thanks, Bye

By: Jordan Mitchell

Jordan Mitchell — Thu, 11 Jun 2009 18:55:26 +0000

So Mike, in the spirit of this post and the transparency you request, what does AppNexus really do?! Why do I hear about it frequently in the online ad space, yet your web site messaging places you in the cloud computing space?

By: John

John — Wed, 10 Jun 2009 12:13:36 +0000

I hear that Rubicon is starting to partner with sales rep firms to sell their publisher’s inventory to agencies…so though they might not have a direct internal sales team they are revenue sharing with sales rep firms on inventory that they are suppose to be managing and optimizing. Can anyone confirm that? And if that is the case (99.9% sure it is, which is really 100% positive), does anyone else see it as competing with publisher’s direct sales teams? Thanks for your thoughts.

By: Lianghwa Jou

Lianghwa Jou — Thu, 28 May 2009 16:14:37 +0000

I just finished reading your ‘the-plight-of-the-ad-technology-startup’ post. It seems to indicate that BlueKai and eXelate will have tough time to make money since they are outside the value chain. Like to hear what you think they can do in the online ad ecosystem.

By: Mike

Mike — Wed, 27 May 2009 09:47:48 +0000

Hi Lianghwa,

Safari straight up bans 3rd party cookies –> That means no user tracking there whatsoever. IE8 has the ‘safe browsing mode’ –> basically the same problem.

No cookies makes running a behavioral exchange difficult!

-Mike