Comments on: I don’t care who you say you are, what do you DO?

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By: keylogger

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By: How DSPs, Exchanges and SSPs have evolved? | BIZense Blog

How DSPs, Exchanges and SSPs have evolved? | BIZense Blog — Wed, 07 Sep 2011 22:12:43 +0000

[...] http://www.mikeonads.com/2009/05/03/i-dont-care-who-you-say-you-are-what-do-you-do/ [...]

By: Mike On Ads » Blog Archive » Everybody’s a DSP, wait, what’s a DSP?

Fri, 26 Feb 2010 22:43:33 +0000

[...] the end I want to point you back to an old post I wrote: I don’t care who you say you are, what do you DO?. The next time someone says they are a DSP — respond with — “That’s great, [...]

By: Ad technology and service companies | Welcome to CPM Advisors

Ad technology and service companies | Welcome to CPM Advisors — Wed, 02 Sep 2009 20:56:54 +0000

[...] why – link to a good post from MikeOnAds with our [...]

By: Tim

Tim — Mon, 10 Aug 2009 10:21:04 +0000

Good article. There is no doubt that tech is the key to this marketplace so it is no wonder than some of these guys try to pitch themselves into all areas. In our experience, trying to figure out what they can actually do, from what they say they can do, is quite difficult.

By: Sharon Wilson

Sharon Wilson — Thu, 30 Jul 2009 10:56:00 +0000

Thank you for your very informative post! I agree that “Instead of evaluating a company based on labels, evaluate it based on the services it provides, technology it has, the partners it works with, the revenue model and the media revenue it facilitates”. Business owners should think of small business advertising ideas, either a new service or product, that people are seeking out and that will make the business stand out from the crowd.

http://www.spiritualpreneurs.com/what-small-business-advertising-ideas-are-you-thinking-of/

By: Alex

Alex — Wed, 15 Jul 2009 21:01:57 +0000

Hi Mike,

you left the entire CPA/ Affiliate perspective out of your description. Why is that?

Thanks, Bye