Real Time Bidding. Ad Exchange Technology is more important then ever.

Ad Serving Solutions http://www.adservingsolutions.com
Sells software for ad exchange, rtb auction engine, real time bidding, ad network, ad serving and rtb optimization 

That’s interesting to read about, Thank you for sharing this informative stuff..

One other difference between ads and Wall Street: each impression is worth a different amount to different advertisers. An impressions from a teenage girl is worth more to a fashion brand than an enterprise software company.

Equity traders might disagree on the proper valuation for a stock but they are all anticipating the same payout: future cashflows. There might be differing opinions on how to discount the future cash flows, just as there can be differing opinions on the value of the teen girl impression to the fashion company, but the true value of a stock doesn’t depend on the buyer’s identity. Different from stocks, the value of each impression does vary from brand to brand.

Mike — looking forward to the cookie ID syncing post

I just wanted to say thanks for hosting such an insightful blog that goes so deep into the technical workings of the advertising ecosystem. It’s rare that you see anyone giving as much effort as you do to help others understand.

As for RTB, it sounds like a very promising technology that we all look forward to.

- Peter