Comments on: RTB Part III — Cookies & User Data http://www.mikeonads.com/2010/02/22/rtb-part-iii-cookies-user-data/ Ramblings about online advertising, ad networks & other techie randomness Wed, 28 May 2014 09:36:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jonathan Morabito http://www.mikeonads.com/2010/02/22/rtb-part-iii-cookies-user-data/comment-page-1/#comment-147775 Jonathan Morabito Mon, 28 Jan 2013 22:01:00 +0000 http://www.mikeonads.com/?p=494#comment-147775 Thanks!  The graphic helped so much more than the text descriptions I have read for this. Thanks!  The graphic helped so much more than the text descriptions I have read for this.

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By: Dfdfd http://www.mikeonads.com/2010/02/22/rtb-part-iii-cookies-user-data/comment-page-1/#comment-147719 Dfdfd Thu, 15 Nov 2012 21:34:00 +0000 http://www.mikeonads.com/?p=494#comment-147719 fdfdfdf  fdfdfdf 

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By: Dfdfdf http://www.mikeonads.com/2010/02/22/rtb-part-iii-cookies-user-data/comment-page-1/#comment-147718 Dfdfdf Thu, 15 Nov 2012 21:33:00 +0000 http://www.mikeonads.com/?p=494#comment-147718 fgfgfg fgfgfg

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By: keylogger http://www.mikeonads.com/2010/02/22/rtb-part-iii-cookies-user-data/comment-page-1/#comment-147497 keylogger Sat, 05 May 2012 11:21:00 +0000 http://www.mikeonads.com/?p=494#comment-147497 Thanks for sharing this article much knowledgeable! Thanks for sharing this article much knowledgeable!

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By: keylogger http://www.mikeonads.com/2010/02/22/rtb-part-iii-cookies-user-data/comment-page-1/#comment-147408 keylogger Fri, 06 Apr 2012 05:20:00 +0000 http://www.mikeonads.com/?p=494#comment-147408 It is really great. Thanks It is really great. Thanks

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By: corrupt zip file repair http://www.mikeonads.com/2010/02/22/rtb-part-iii-cookies-user-data/comment-page-1/#comment-147308 corrupt zip file repair Wed, 07 Mar 2012 06:15:00 +0000 http://www.mikeonads.com/?p=494#comment-147308 I really loved reading your blog, Thanks I really loved reading your blog, Thanks

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By: Mike http://www.mikeonads.com/2010/02/22/rtb-part-iii-cookies-user-data/comment-page-1/#comment-137000 Mike Fri, 28 Jan 2011 16:02:59 +0000 http://www.mikeonads.com/?p=494#comment-137000 Hi Tomislav, I'm not sure what you mean with "just talk with JSONp". Isn't a simple 1x1 interface much simpler than a full JSON interface? To your point about client side JS... yes you can do this with two client javascript files. I'm not a huge fan of this approach for two reasons. (1) You are giving someone else access to write to your cookie space. (2) Not calling server-code means not logging/tracking which is important to understand how often you are matching, how often you succeed, etc.. -Mike Hi Tomislav,

I’m not sure what you mean with “just talk with JSONp”. Isn’t a simple 1×1 interface much simpler than a full JSON interface?

To your point about client side JS… yes you can do this with two client javascript files. I’m not a huge fan of this approach for two reasons. (1) You are giving someone else access to write to your cookie space. (2) Not calling server-code means not logging/tracking which is important to understand how often you are matching, how often you succeed, etc..

-Mike

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By: Tomislav http://www.mikeonads.com/2010/02/22/rtb-part-iii-cookies-user-data/comment-page-1/#comment-136977 Tomislav Fri, 28 Jan 2011 08:51:48 +0000 http://www.mikeonads.com/?p=494#comment-136977 Hello, My sales told me to read this article for implementing something similar in our systems but: Why wouldn't they just talk with JSONp? "ad.exchange" has to do lots of stuff anyways. Why not just call real data gathering service instead of just 302 redirect? This is really "too simple" solution that is based on presumption that both ad servers will have this capabilities of syncing with just so small amount of data. You can also add 2 js files on different domains (ad.exchanged and ad.bidder) and let them do the cookie rewritings (XSS exception is based on domain since js is added from different domains it's ok) - then you don't even need to call any server code (!). Hello,

My sales told me to read this article for implementing something similar in our systems but:

Why wouldn’t they just talk with JSONp? “ad.exchange” has to do lots of stuff anyways. Why not just call real data gathering service instead of just 302 redirect? This is really “too simple” solution that is based on presumption that both ad servers will have this capabilities of syncing with just so small amount of data. You can also add 2 js files on different domains (ad.exchanged and ad.bidder) and let them do the cookie rewritings (XSS exception is based on domain since js is added from different domains it’s ok) – then you don’t even need to call any server code (!).

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By: How Effective Will Mobile RTB Be For Ad Buyers? | ExchangeWire.com http://www.mikeonads.com/2010/02/22/rtb-part-iii-cookies-user-data/comment-page-1/#comment-133242 How Effective Will Mobile RTB Be For Ad Buyers? | ExchangeWire.com Thu, 18 Nov 2010 11:44:54 +0000 http://www.mikeonads.com/?p=494#comment-133242 [...] nobody is actually explaining how it works. RTB in online display is fairly well documented now. Mike On Ads has done a great job breaking it down to the technically challenged among us. Mobile on the other [...] [...] nobody is actually explaining how it works. RTB in online display is fairly well documented now. Mike On Ads has done a great job breaking it down to the technically challenged among us. Mobile on the other [...]

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