Comments on: Everybody’s a DSP, wait, what’s a DSP?

By: How DSPs, Exchanges and SSPs have evolved? | BIZense Blog

How DSPs, Exchanges and SSPs have evolved? | BIZense Blog — Tue, 06 Sep 2011 19:37:43 +0000

[...] http://www.mikeonads.com/2010/02/26/everybodys-a-dsp-wait-whats-a-dsp/ [...]

By: Top Picks from 2010 « sociomantic labs | Real-time Social Targeting for Advertisers

Wed, 05 Jan 2011 17:32:26 +0000

[...] Everybody’s a DSP, wait, what’s a DSP? | February 2010 | Mike on Ads (Mike Nolet) [...]

By: The Evolution of Our Data-Driven Ecosystem

The Evolution of Our Data-Driven Ecosystem — Tue, 23 Nov 2010 05:31:37 +0000

[...] friend Mike Nolet of AppNexus fame challenged the term DSP and vowed to change it to Display Engine Marketing with the obvious reference to Search Engine Marketing and the parallels of each of these. I think [...]

By: ad exchanges or what is Ballueder up to? | Volker's Blurb

ad exchanges or what is Ballueder up to? | Volker's Blurb — Fri, 08 Oct 2010 12:08:24 +0000

[...] about each individual technology and exchange, you can make ad exchange optimisation work well. Mike Nolet, co-founder of Appnexus, writes that in one of his blog articles, that the current marketplace [...]

By: Quora

Quora — Fri, 17 Sep 2010 03:33:20 +0000

When using a demand-side platform or multiple ad exchanges, where are the creative and tracking tags stored?…

DSP stands for Demand Side Platform, http://www.mikeonads.com/2010/02/26/everybodys-a-dsp-wait-whats-a-dsp/…

By: Initial iAd Numbers Broken Down; When A DSP Is Not A DSP | ExchangeWire.com

Initial iAd Numbers Broken Down; When A DSP Is Not A DSP | ExchangeWire.com — Mon, 12 Jul 2010 08:01:15 +0000

[...] of the Invite or AppNexus platforms. Granted there are some with proprietery technology but they can’t call themselves platforms in the truest sense. They’re effectively an optimisation layer that delivers better campaign performance for [...]

By: Behavioural Targeting » Everybody’s a DSP, wait, what’s a DSP?

Behavioural Targeting » Everybody’s a DSP, wait, what’s a DSP? — Thu, 15 Apr 2010 14:43:13 +0000

[...] Let’s start with some history. I’m not quite sure who coined the term originally but it was prim… [...]

By: John Shomaker

John Shomaker — Mon, 29 Mar 2010 20:20:34 +0000

Agree with confusion over DSP. I do, however, believe that demand-side serving, digital agencies, demand-focused networks, demand analytics companies, and RTB platforms are melding into “DSPs”, where the “P” is more general as “Provider”. This mirrors a belief on the supply side that the optimizers, supply-side networks, publisher ad servers, etc. will meld into a few SSPs, again, where the “P” is provider not platform. On the demand-side, I echo Mike’s comments but with a simple metaphor – advertising effectiveness vs. efficiency. The effectiveness players are experts in connecting advertisers to target audiences, integrating a wealth of third-party data, proprietary customer data, research, and campaign expertise. They will focus on engagement, yield, and pipeline value. The platform folks are providers to the former, but their primary proposition – IMO – is one of efficiency: once the campaign is targeted and defined, go purchase the impressions at the lowest-overall cost that achieves the target yield. It will be near impossible to do both well, so both components will need each other in strategic partnership.

By: Paysage Français de l'e-Publicité Comportementale » Everybody’s a DSP, wait, what’s a DSP?

Tue, 23 Mar 2010 21:59:59 +0000

[...] Let’s start with some history. I’m not quite sure who coined the term originally but it was prim… [...]

By: Ciaran

Ciaran — Fri, 05 Mar 2010 00:08:34 +0000

Mike

Intelligent commentary as ever. Always good to see someone knee-deep in the ad tech sector not hiding behind the hype.

Ciaran