Comments on: The New Display Ecosystem — Part I: A few words on HYPE. http://www.mikeonads.com/2011/07/17/the-new-display-ecosystem-part-i-a-few-words-on-hype/ Ramblings about online advertising, ad networks & other techie randomness Wed, 28 May 2014 09:36:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Colin Campbell http://www.mikeonads.com/2011/07/17/the-new-display-ecosystem-part-i-a-few-words-on-hype/comment-page-1/#comment-148367 Colin Campbell Wed, 30 Apr 2014 14:22:00 +0000 http://www.mikeonads.com/?p=637#comment-148367 Thank you for the article! Keep it up! http://musclemaximizerworks.com/ Thank you for the article! Keep it up!

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By: customized fat loss http://www.mikeonads.com/2011/07/17/the-new-display-ecosystem-part-i-a-few-words-on-hype/comment-page-1/#comment-148268 customized fat loss Wed, 20 Nov 2013 00:08:00 +0000 http://www.mikeonads.com/?p=637#comment-148268 Thanks for giving it the right perspective. http://www.customizedfatlossplus.com/ Thanks for giving it the right perspective.

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By: EXCLUSIVE: Mike Nolet, CTO & Co-Founder at AppNexus, Discusses His Departure From the Company & Why He is Leaving Ad Tech | ExchangeWire.com http://www.mikeonads.com/2011/07/17/the-new-display-ecosystem-part-i-a-few-words-on-hype/comment-page-1/#comment-148203 EXCLUSIVE: Mike Nolet, CTO & Co-Founder at AppNexus, Discusses His Departure From the Company & Why He is Leaving Ad Tech | ExchangeWire.com Tue, 08 Oct 2013 12:56:01 +0000 http://www.mikeonads.com/?p=637#comment-148203 [...] Depends on whom you’re talking about. It certainly served bankers, trade analysts (*cough* ExchangeWire *cough*), and whoever used it as speech or marketing fodder well. As far as the small guy trying to figure out which way is up or down, it certainly didn’t help. There’s a fantastic comment exchange between Terry & I on my blog. [...] [...] Depends on whom you’re talking about. It certainly served bankers, trade analysts (*cough* ExchangeWire *cough*), and whoever used it as speech or marketing fodder well. As far as the small guy trying to figure out which way is up or down, it certainly didn’t help. There’s a fantastic comment exchange between Terry & I on my blog. [...]

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By: Chris Williams http://www.mikeonads.com/2011/07/17/the-new-display-ecosystem-part-i-a-few-words-on-hype/comment-page-1/#comment-147665 Chris Williams Fri, 14 Sep 2012 21:17:00 +0000 http://www.mikeonads.com/?p=637#comment-147665 Great article. Start your own Ad Exchange.  Ad Serving Solutions http://www.adservingsolutions.com  Licenses software and source codes so individuals and companies alike can start their own highly scalable ad exchange, ad network, rtb auction engine, real time bidding, ad serving with geo targeting, yield optimization, rtb optimization  RTB  Real Time Bidding is a game changer Great article.

Start your own Ad Exchange. 

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Licenses software and source codes so individuals and companies alike can start their own highly scalable ad exchange, ad network, rtb auction engine, real time bidding, ad serving with geo targeting, yield optimization, rtb optimization 

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By: Lnunes http://www.mikeonads.com/2011/07/17/the-new-display-ecosystem-part-i-a-few-words-on-hype/comment-page-1/#comment-147624 Lnunes Wed, 08 Aug 2012 21:50:00 +0000 http://www.mikeonads.com/?p=637#comment-147624 Hy! Someone knows the average CPM paid for Ad Exchanges when they are buyng the traffic for their clients? Tanks! Hy!
Someone knows the average CPM paid for Ad Exchanges when they are buyng the traffic for their clients?
Tanks!

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By: Tesla Berry http://www.mikeonads.com/2011/07/17/the-new-display-ecosystem-part-i-a-few-words-on-hype/comment-page-1/#comment-147562 Tesla Berry Tue, 19 Jun 2012 14:51:00 +0000 http://www.mikeonads.com/?p=637#comment-147562 I'm a bullshit artist. All I know is when I see something as complex like this, I know that there's a whole lot of bullshit inside of it that is built on top of mounds of CHEAP money. eventually that money will disappear, and what happens after that, is that the bullshit disappears and the companies that provide value at a price that someone is willing to pay will be left.  i'd wager from that chart, less than 1/5 of companies will be left after the next crash. The beautiful irony of this whole cycle is many of the people who are creating all this tech actually believe all the hype and crap, and in a way, many of them MUST believe it, or they wouldn't be putting their efforts into something they thought was mostly hopeless.  for the guys that don't believe the bullshit and hype, and that are seasoned enough to understand the fundamental economics behind this-----they are mostly already rich enough not to care and don't have to work a day job.  thank you wall street.  I’m a bullshit artist. All I know is when I see something as complex like this, I know that there’s a whole lot of bullshit inside of it that is built on top of mounds of CHEAP money. eventually that money will disappear, and what happens after that, is that the bullshit disappears and the companies that provide value at a price that someone is willing to pay will be left. 

i’d wager from that chart, less than 1/5 of companies will be left after the next crash. The beautiful irony of this whole cycle is many of the people who are creating all this tech actually believe all the hype and crap, and in a way, many of them MUST believe it, or they wouldn’t be putting their efforts into something they thought was mostly hopeless. 

for the guys that don’t believe the bullshit and hype, and that are seasoned enough to understand the fundamental economics behind this—–they are mostly already rich enough not to care and don’t have to work a day job. 

thank you wall street. 

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By: keylogger http://www.mikeonads.com/2011/07/17/the-new-display-ecosystem-part-i-a-few-words-on-hype/comment-page-1/#comment-147488 keylogger Sat, 05 May 2012 11:11:00 +0000 http://www.mikeonads.com/?p=637#comment-147488 Thanks to knowledge for me. Thanks to knowledge for me.

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