Microsoft making the right moves to stay #3
July 26th, 2007
Microsoft has bought adECN. Still sitting in your chair? Yup, the ‘exchange’, which in reality is just the network ExperClick, was acquired by Microsoft today. I’m really at a loss as to what to say. AdECN isn’t really an exchange, more a loose consortium of ad-networks, and loose in the sense that they’re primarily based around one single ad-network. Why buy a crappy exchange instead of building on top of DrivePM, one of the top ad networks in the US?
