June 4th, 2008
I stumbled across an interesting post written by Ian Thomas from Microsoft — Online Advertising Business 101, Part I – The Online Advertising Value Chain. It’s a great basic read for anyone who wants to start with the basics of who does what in our industry.
I will point out that Ian is clearly on the tech side of the fence though — he draws the industry as a flow of impressions from publishers to advertisers, whereas most media focused folks will think of the reverse — money flowing from the advertiser to the publisher. If you have no clue what I”m talking about, check out my old post: Business or Tech.