Comments for Mike On Ads http://www.mikeonads.com Ramblings about online advertising, ad networks & other techie randomness Sat, 28 Aug 2010 11:04:35 +0000 http://wordpress.org/?v=2.8.4 hourly 1 Comment on Punch the monkey! by BlogBuzz August 28, 2010 http://www.mikeonads.com/2007/03/01/punch-the-monkey/comment-page-1/#comment-131485 BlogBuzz August 28, 2010 Sat, 28 Aug 2010 11:04:35 +0000 http://www.mikeonads.com/2007/03/01/punch-the-monkey/#comment-131485 [...] Mike on Ads: Punch the monkey! Tweet [...] [...] Mike on Ads: Punch the monkey! Tweet [...]

]]> Comment on The Challenge of Scaling an Adserver by Tim Wintle http://www.mikeonads.com/2010/04/04/the-challenge-of-scaling-an-adserver/comment-page-1/#comment-131086 Tim Wintle Mon, 02 Aug 2010 21:13:48 +0000 http://www.mikeonads.com/?p=536#comment-131086 Hi Mike, Re: the (A^B)v(C^D) issue - to me it's actually a question of on vs off-line processing. The final actual logical (A && B) || (C && D) only going to end up one extra instruction anyway (assuming they're all in registers) - far less than the time required to parse a cookie or HTTP header. The most important thing I've found, and something that took me a while to convince others of, is that you can give up synchronisation. E.g. if you've got quotas you don't want to be locking over something every request. It's fine to have a delay in synchronisation, and soak up costs for the _tiny_ fraction of a percentage extra that may be delivered, at an incorrect price etc. All that said, I'm working at what's your low-end , >1K/s is a fairly big spike for me. (I just came across your blog by the way - it's a breath of fresh air to find so many people working on serving ads commenting on one blog) Hi Mike,

Re: the (A^B)v(C^D) issue – to me it’s actually a question of on vs off-line processing.

The final actual logical (A && B) || (C && D) only going to end up one extra instruction anyway (assuming they’re all in registers) – far less than the time required to parse a cookie or HTTP header.

The most important thing I’ve found, and something that took me a while to convince others of, is that you can give up synchronisation. E.g. if you’ve got quotas you don’t want to be locking over something every request. It’s fine to have a delay in synchronisation, and soak up costs for the _tiny_ fraction of a percentage extra that may be delivered, at an incorrect price etc.

All that said, I’m working at what’s your low-end , >1K/s is a fairly big spike for me.

(I just came across your blog by the way – it’s a breath of fresh air to find so many people working on serving ads commenting on one blog)

]]> Comment on Using your browser URL history to estimate gender by Not exactly the typical male… « Adventures Of An Aging Transwoman http://www.mikeonads.com/2008/07/13/using-your-browser-url-history-estimate-gender/comment-page-51/#comment-131001 Not exactly the typical male… « Adventures Of An Aging Transwoman Wed, 28 Jul 2010 21:39:54 +0000 http://www.mikeonads.com/?p=266#comment-131001 [...] Try it here. [...] [...] Try it here. [...]

]]> Comment on Battle over the Cookie by » Blog Archive http://www.mikeonads.com/2007/03/05/battle-over-the-cookie/comment-page-1/#comment-130856 » Blog Archive Mon, 19 Jul 2010 20:29:21 +0000 http://www.mikeonads.com/2007/03/05/battle-over-the-cookie/#comment-130856 [...] the consumers have no voice in this war.  We have watched advertisers, websites, and marketplaces battle over the cookie, each one claiming that they own the data and should get the economic benefit from that data.  But [...] [...] the consumers have no voice in this war.  We have watched advertisers, websites, and marketplaces battle over the cookie, each one claiming that they own the data and should get the economic benefit from that data.  But [...]

]]> Comment on Everybody’s a DSP, wait, what’s a DSP? by Initial iAd Numbers Broken Down; When A DSP Is Not A DSP | ExchangeWire.com http://www.mikeonads.com/2010/02/26/everybodys-a-dsp-wait-whats-a-dsp/comment-page-1/#comment-130724 Initial iAd Numbers Broken Down; When A DSP Is Not A DSP | ExchangeWire.com Mon, 12 Jul 2010 08:01:15 +0000 http://www.mikeonads.com/?p=503#comment-130724 [...] of the Invite or AppNexus platforms. Granted there are some with proprietery technology but they can’t call themselves platforms in the truest sense. They’re effectively an optimisation layer that delivers better campaign performance for [...] [...] of the Invite or AppNexus platforms. Granted there are some with proprietery technology but they can’t call themselves platforms in the truest sense. They’re effectively an optimisation layer that delivers better campaign performance for [...]

]]> Comment on Exchange v. Network, Part I: What’s the difference? by George http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/comment-page-1/#comment-130617 George Thu, 08 Jul 2010 14:52:16 +0000 http://www.mikeonads.com/2007/08/16/exchange-v-network-part-i-whats-the-difference/#comment-130617 Is there a use case for 0 middleman case? In that case what is the revenue model? Is there a use case for 0 middleman case? In that case what is the revenue model?

]]> Comment on Using your browser URL history to estimate gender by just for fun « new york, new york http://www.mikeonads.com/2008/07/13/using-your-browser-url-history-estimate-gender/comment-page-51/#comment-130605 just for fun « new york, new york Thu, 08 Jul 2010 05:12:00 +0000 http://www.mikeonads.com/?p=266#comment-130605 [...] 8, 2010 just for fun Posted by Helen under fun Leave a Comment  http://www.mikeonads.com/2008/07/13/using-your-browser-url-history-estimate-gender/ Likelihood of you being FEMALE is 100% Likelihood of you being MALE is [...] [...] 8, 2010 just for fun Posted by Helen under fun Leave a Comment  http://www.mikeonads.com/2008/07/13/using-your-browser-url-history-estimate-gender/ Likelihood of you being FEMALE is 100% Likelihood of you being MALE is [...]

]]> Comment on Using your browser URL history to estimate gender by I am 100% male. Now I have data to prove it. | Random.AndrewWarner.com http://www.mikeonads.com/2008/07/13/using-your-browser-url-history-estimate-gender/comment-page-51/#comment-130603 I am 100% male. Now I have data to prove it. | Random.AndrewWarner.com Thu, 08 Jul 2010 04:10:32 +0000 http://www.mikeonads.com/?p=266#comment-130603 [...] Mike’s site shows how web sites can tell if their users are male or female. I tried it and his site shows that I’m 100% male, so I can report that it works with 100% accuracy. Try it for yourself. [...] [...] Mike’s site shows how web sites can tell if their users are male or female. I tried it and his site shows that I’m 100% male, so I can report that it works with 100% accuracy. Try it for yourself. [...]

]]> Comment on Scalability Follow-Up — The challenge customers impose on innovation by Liviu Tudor http://www.mikeonads.com/2010/04/11/scalability-follow-up-the-challenge-customers-impose-on-innovation/comment-page-1/#comment-130395 Liviu Tudor Wed, 30 Jun 2010 09:52:13 +0000 http://www.mikeonads.com/?p=545#comment-130395 Having worked with a couple of startups -- mostly in the ads space -- I cannot but say that you are so spot on! Especially the bit about testing the code directly in a production environment -- which I have seen so often. Funny enough, once things went wrong, indeed the recruitment agencies were called and Q/A positions started cropping up internally :) Having worked with a couple of startups — mostly in the ads space — I cannot but say that you are so spot on! Especially the bit about testing the code directly in a production environment — which I have seen so often. Funny enough, once things went wrong, indeed the recruitment agencies were called and Q/A positions started cropping up internally :)

]]> Comment on Using your browser URL history to estimate gender by Using your browser URL history to estimate gender | PCIN.net Update http://www.mikeonads.com/2008/07/13/using-your-browser-url-history-estimate-gender/comment-page-51/#comment-129887 Using your browser URL history to estimate gender | PCIN.net Update Tue, 08 Jun 2010 14:06:55 +0000 http://www.mikeonads.com/?p=266#comment-129887 [...] may have heard of this before, but Mike Nolet posted a page where you can analyze your browser history and it tells you whether you are.... I just did it, and it said there was a 30% change I’m female and 70% change I’m male [...] [...] may have heard of this before, but Mike Nolet posted a page where you can analyze your browser history and it tells you whether you are…. I just did it, and it said there was a 30% change I’m female and 70% change I’m male [...]

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