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	<title>Mike On Ads &#187; john mccain</title>
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	<link>http://www.mikeonads.com</link>
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		<title>The Dangers of Negative Context &#8212; McCain Recap</title>
		<link>http://www.mikeonads.com/2008/07/30/the-dangers-of-negative-context-mccain-recap/</link>
		<comments>http://www.mikeonads.com/2008/07/30/the-dangers-of-negative-context-mccain-recap/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 22:11:42 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[john mccain]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.mikeonads.com/?p=282</guid>
		<description><![CDATA[This is a fairly well known problem in the industry &#8212; you target a keyword, say &#8216;travel&#8217;, thinking that you will end up on searches &#038; sites relating to travel.  Next thing you know you end up next to a New York Times article talking about the recent plane crash in Lima and how [...]]]></description>
			<content:encoded><![CDATA[<p>This is a fairly well known problem in the industry &#8212; you target a keyword, say &#8216;travel&#8217;, thinking that you will end up on searches &#038; sites relating to travel.  Next thing you know you end up next to a New York Times article talking about the recent plane crash in Lima and how it&#8217;s limiting travel to South America &#8212; <b>oops</b></p>
<p>Well &#8212; the same thing happened to my blog today and good old Mr. John McCain.  Although I guess it shouldn&#8217;t be too surprising, I found it slightly ironic that John McCain was advertising next <a href="http://www.mikeonads.com/2008/07/20/john-mccain-ads-look-like-crappy-giveaway-offers/">my blog post criticizing his <b>advertisements</b></a>.  See the bottom left on the following screenshot:</p>
<p><center><a href='http://www.mikeonads.com/wp-content/uploads/2008/07/mcain_ad1.png'><img src="http://www.mikeonads.com/wp-content/uploads/2008/07/mcain_ad1.png" alt="" title="mcain_ad1" width="500" height="423" class="alignnone size-full wp-image-285" /></a></center></p>
<p>And the landing page:</p>
<p><center><a href='http://www.mikeonads.com/wp-content/uploads/2008/07/landing_page.png'><img src="http://www.mikeonads.com/wp-content/uploads/2008/07/landing_page.png" alt="" title="landing_page" width="400" class="alignnone size-full wp-image-284" /></a></center></p>
<p>Now first off &#8212; these ads look <b>much</b> better than before &#8212; maybe they read my earlier post?  Now I am <b>incredibly curious</b> whether or not these ads are ROI positive in that they bring in more money in donations than is being spent on media.  Anybody know??</p>
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		<title>John McCain ads look like crappy giveaway offers</title>
		<link>http://www.mikeonads.com/2008/07/20/john-mccain-ads-look-like-crappy-giveaway-offers/</link>
		<comments>http://www.mikeonads.com/2008/07/20/john-mccain-ads-look-like-crappy-giveaway-offers/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 03:11:30 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[behavioral]]></category>
		<category><![CDATA[john mccain]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.mikeonads.com/?p=277</guid>
		<description><![CDATA[Saw this John McCain ad on a random blog this evening:

Reminds me greatly of the giveaways you normally see on myspace&#8230; seems they forgot to leave out the &#8220;get a free lecture on public policy!!&#8221;.

Landing pages even look the same &#8212; a simple form with a ZIP &#038; email.  I wonder if they&#8217;ll sell [...]]]></description>
			<content:encoded><![CDATA[<p>Saw this John McCain ad on a random blog this evening:<br />
<center><img src="http://www.mikeonads.com/wp-content/uploads/2008/07/picture-8.png" alt="" title="picture-8" width="326" height="262" class="aligncenter size-full wp-image-278" /></center></p>
<p>Reminds me greatly of the giveaways you normally see on myspace&#8230; seems they forgot to leave out the &#8220;get a free lecture on public policy!!&#8221;.<br />
<center><img src="http://www.mikeonads.com/wp-content/uploads/2008/07/picture-12.png" alt="" title="picture-12" width="307" height="259" class="aligncenter size-full wp-image-280" /></center></p>
<p>Landing pages even look the same &#8212; a simple form with a ZIP &#038; email.  I wonder if they&#8217;ll sell my email address for $2.00 and use my Zip for later retargeting later.<br />
<center><a href='http://www.mikeonads.com/wp-content/uploads/2008/07/picture-9.png'><img src="http://www.mikeonads.com/wp-content/uploads/2008/07/picture-9.png" alt="" title="picture-9" width="500" height="287" class="aligncenter size-full wp-image-279" /></a></center></p>
<p>What&#8217;s interesting though is that it looks like the McCain campaign is doing some serious remarketing on &#8220;clickers&#8221;.  There are pixels there for the Right Media Exchange, Ad.com&#8217;s Leadback and Atlas!<br />
<center><img src="http://www.mikeonads.com/wp-content/uploads/2008/07/picture-14.png" alt="" title="picture-14" width="500" height="165" class="alignnone size-full wp-image-281" /></center></p>
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