About
February 26th, 2007
The goal of this blog is to educate both users and industry participants about online advertising by discussing both analytical and technical aspects involved in trading online media. Hopefully through my posts I will help people understand how the online advertising functions both from both technology and business perspectives.
Comments are very welcome, if you’d rather email me than leave them on the blog you can reach me at: mike@mikeonads.com.
My first work in the ad-industry was as the Director of Analytics at Right Media here in New York City. At RM I was responsible for the optimization system, click-fraud, spyware detection, creative auditing, and auction methodologies. I was also deeply involved in various strategic client implementations and serving capacity.
Currently I’m the CTO & Co-Founder at AppNexus, the industry’s first enterprise-grade cloud computing company specifically tailored to address the challenges that are faced by online-advertising companies.
May 4th, 2007 at 8:05 am
[...] Exchanges, What if You Added Buyer Demand? Posted May 3, 2007 Mike Nolet at Mike On Ads has a very interesting series on Ad Exchanges and Ad Servers. It demonstrates how [...]
March 6th, 2008 at 6:48 am
hi mike
brilliant, i’ve never found such a good site with a percentage of tech and marketing/commercial explanations…great great great…
May 11th, 2008 at 2:27 pm
Mike,
one of the most insightful blogs on advertising (and its technology aspects) I have come across since a long time.
Michael
November 23rd, 2008 at 11:35 pm
You might have found out about your busted comments problem a lot sooner if you didn’t hide the contact info away. Put a link and the top or bottom of every page.
To repeat a comment in the busted comments post, the browser history gender estimator says it shows the last 100, but the latest is July 14, and mine from today didn’t show.
May 20th, 2009 at 1:38 pm
good stuff. thank you for the great education.
May 27th, 2009 at 9:35 pm
Top notch stuff!!! Now subscribed…
Just wondering if any of the source files are available for your Delicious & Political Mind clouds and/or Gender Guesser?
Either way, good stuff