About

February 26th, 2007

The goal of this blog is to educate both users and industry participants about online advertising by discussing both analytical and technical aspects involved in trading online media. Hopefully through my posts I will help people understand how the online advertising functions both from both technology and business perspectives.

Comments are very welcome, if you’d rather email me than leave them on the blog you can reach me at: mike@mikeonads.com.

My first work in the ad-industry was as the Director of Analytics at Right Media here in New York City. At RM I was responsible for the optimization system, click-fraud, spyware detection, creative auditing, and auction methodologies. I was also deeply involved in various strategic client implementations and serving capacity.

Currently I’m the CTO & Co-Founder at AppNexus, the industry’s first enterprise-grade cloud computing company specifically tailored to address the challenges that are faced by online-advertising companies.

Posted by Mike Filed in
9 Comments »
  • http://leadmarketwatch.wordpress.com/2007/05/03/ad-exchanges-what-if-you-added-buyer-demand/ Ad Exchanges, What if You Added Buyer Demand? « Lead Marketwatch

    [...] Exchanges, What if You Added Buyer Demand? Posted May 3, 2007 Mike Nolet at Mike On Ads has a very interesting series on Ad Exchanges and Ad Servers. It demonstrates how [...]

  • seb

    hi mike
    brilliant, i’ve never found such a good site with a percentage of tech and marketing/commercial explanations…great great great…

  • http://www.adjug.com Michael Stephanblome

    Mike,

    one of the most insightful blogs on advertising (and its technology aspects) I have come across since a long time.

    Michael

  • Brian H

    You might have found out about your busted comments problem a lot sooner if you didn’t hide the contact info away. Put a link and the top or bottom of every page.
    To repeat a comment in the busted comments post, the browser history gender estimator says it shows the last 100, but the latest is July 14, and mine from today didn’t show.

  • http://www.adventive.com Michael

    good stuff. thank you for the great education.

  • http://bcmoney-mobiletv.com Bryan Copeland

    Top notch stuff!!! Now subscribed…

    Just wondering if any of the source files are available for your Delicious & Political Mind clouds and/or Gender Guesser?

    Either way, good stuff

  • http://srmrt.wordpress.com/2008/08/02/your-browsing-history-can-tell-your-sex/ Your browsing history can tell your sex « (A New Set Of) Random Thoughts

    [...] browsing history can tell your sex By srmrt Mike of Mike-on-Ads, also the CTO and cofounder of AppNexus, has hacked up a javascript tool that analyzes your [...]

  • Perfect

    I concur!!!

    Loving the blog here :o ) Hope all is well! x

  • http://twitter.com/rohi81 Rohit Nallapeta

    Mike will you update the part 2 of the display eco system blog. I have been waiting for quite some time :)