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This is a fairly well known problem in the industry — you target a keyword, say ‘travel’, thinking that you will end up on searches & sites relating to travel. Next thing you know you end up next to a New York Times article talking about the recent plane crash in Lima and how it’s limiting travel to South America — oops

Well — the same thing happened to my blog today and good old Mr. John McCain. Although I guess it shouldn’t be too surprising, I found it slightly ironic that John McCain was advertising next my blog post criticizing his advertisements. See the bottom left on the following screenshot:

And the landing page:

Now first off — these ads look much better than before — maybe they read my earlier post? Now I am incredibly curious whether or not these ads are ROI positive in that they bring in more money in donations than is being spent on media. Anybody know??

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  • Matt Meyer

    Love the posts! Met you at adMonsters 360 NYC. You provide an accurate, intellectual opinion on the internet advertising market. Keep up the good work!