Should public companies participate in “giveaways”
March 30th, 2007
If you don’t know what a “giveaway” offer is — read my Punch the Monkey post first.
Shoe Money has an anonymouse editorial that claims that ValueClick is covertly behind a large number of ‘giveaway’ offers and that it’s shareholders should hold the board accountable. On the giveaway topic, I feel strongly that the ‘spam’ and personal information gathering aspects are rather despicable. On the other hand, I think most giveaways state rather clearly that the user has to complete a large number of offers before they can receive their gift, and if someone decides to go through that process then it’s their choice.
On the other hand — should a public company hide the domain registration information of their properties? Never.
Related Posts:
- John McCain ads look like crappy giveaway offers
- Leaving Wall Street? Join a startup!
- WSJ Article on Online Ad Safety
- Exchange v. Network, Part I: What’s the difference?
- Announcing AppNexus
