New York Times article on RTB

March 11th, 2010

Sorry for a bit of self promotion, but, Stephanie Clifford from the New York Times just published a great story on real-time bidding and how AppNexus & eBay have worked together over the past year to dramatically increase ROI with Real-Time buying from companies like Google:
Instant Ads Set the Pace on the Web.

Scary, I’ve been trying to explain to my mother what I do for years, but I think she’ll finally get it after reading this.

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Posted by Mike Filed in Uncategorized
3 Comments »

  • http://robertsaric.com Robert Saric

    Congrats on the great article Mike! Instantaneous personalized ads with smart logic .. love it! Always keen to see what you come up with next.

  • Troy Hatlevig

    Great article, Mike. Congratulations, richly deserved. I found your blog over a year ago, it’s a consistent source of insight for me into how this industry actually works. Much appreciated.

  • Wendelien Bos

    Yes! I finally get it!
    Mike’s Mom